Pantene's big ingredient to create the lustrious shine is an oil. You are correct, it is for women that torment their hair on a daily basis with the various heated devices of destruction and beauty. I'm telling you, go spend the extra money on salon shampoo for color treated hair. I think my stuff is called cloud 9? I can tell you for sure tomorrow. I have been using this stuff for almost a year and it works great! :)