I am not imagining this

OK, taiko fans - you know who you are. This Ethan Allen spot sounds very, VERY familiar.

For comparison, a version of "Matsuri Daiko"  performed by Soh Daiko.
http://au.youtube.com/watch?v=ANu6hAYXCS8

and one by San Jose Taiko.
http://au.youtube.com/watch?v=n4aqKsnl-Ts