You would not believe the profit margins on glasses, particularly frames. It's almost obscene.
Back when I was living in Des Moines and still working for the insurance company there, I had to attend a meeting with some representatives from the company that sub-contracted the eye insurance parts of our policies.
They flat-out told me that the eyeglass companies were working towards making plastic frames fashionable, so that they could not have to deal with so much metal. The plastic frames were much more profitable: a pair of those could be made for less than $1, but sell for $60 or more.
Within two years of me hearing that, lo and behold, nerdy plastic frames became really popular.
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Back when I was living in Des Moines and still working for the insurance company there, I had to attend a meeting with some representatives from the company that sub-contracted the eye insurance parts of our policies.
They flat-out told me that the eyeglass companies were working towards making plastic frames fashionable, so that they could not have to deal with so much metal. The plastic frames were much more profitable: a pair of those could be made for less than $1, but sell for $60 or more.
Within two years of me hearing that, lo and behold, nerdy plastic frames became really popular.