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I blame [livejournal.com profile] la_peregrina who posted this. Evidently Aflac combined their signature duck with the traditional Maneki Neko and brought forth (DUN DUN DUNNNNNNNNNNNNNN!) "Maneki Neko Dakku." A search turned up stuffed cat-ducks, trucks with giant kawaii cat-ducks sailing through city streets and even indications that the jingle was getting airplay as a pop song ("Maneki Neko Duck No Uta"), kwa kwa kwa.  Cute sells, especially in Japan.

Date: 2011-09-24 10:01 am (UTC)
From: [identity profile] ladycelia.livejournal.com
Oh good lord.

Date: 2011-09-24 05:22 pm (UTC)
From: [identity profile] la-peregrina.livejournal.com
Americans go for humor and sight gags. Japanese go for cute. Advertisers know the difference and get the job done. This is marketing at its best on so many levels. Especially considering that many of Aflac's supplemental insurance products deal with specific diseases that are anything but cute.

I want to do well here. :-)

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